Attachments: from 250 000 rubles

Payback: from 5 months

Interior or entrance doors are an important part of any interior. Therefore, people consciously approach their choice, considering many options. Despite the large number of stores offering this type of product, opening your own business based on the sale of doors brings a consistently high income with little investment.

business concept

The door shop will always remain a promising area of ​​activity, since the demand for this product is only growing from year to year. The high level of competition in this area is not an obstacle for a novice entrepreneur who can build a competent strategy and skillfully manage his investments.

In addition to the doors themselves, you can sell components and related fittings: hinges, handles, glass, so that the buyer can buy all the necessary products in one place.

What is required for implementation?

To successfully implement a business idea for opening a door store, you will need to solve the following tasks:

  • to analyze the market and decide on the range of products that will be presented for sale in the new store;
  • choose the place where the commercial premises will be located;
  • decide on the method of delivery of doors to the point of sale and to the buyer;
  • find reliable suppliers that produce quality goods;
  • calculate the necessary investments and calculate their payback periods.

Step by step start instructions


Financial calculations

Start-up capital

The amount of initial investment for opening a store selling doors will be approximately 250,000 rubles.

The main initial costs are presented in the table:

Monthly expenses

How much can you earn?

A competent seller will sell at least 3-4 doors per day. Given the average cost of goods and monthly expenses, the amount of net profit will be at least 50,000 rubles.

Payback periods

With stable sales and a well-organized business strategy, it will be possible to recoup the investment in 5-7 months.

Business risks and cons

Opening a door shop is easy. The main thing is to properly organize its subsequent activities - to correctly develop a strategy, not to be afraid of competition, to expand the product range.

Conclusion

After the investment pays off, it is possible to expand the list of services provided - to sell doors of non-standard sizes, the manufacture of which will be carried out on pre-orders.

Any undertaking in the field of trade, production, provision of services must be preceded by a plan that will show the estimated material costs and time for the implementation of the intended idea.

Opening your own door store belongs to the field of trade, therefore, in the action plan to promote this idea, called the business plan, the study of the general rules of trade is considered a mandatory application.

The main points of the plan for opening a store:

  • analysis of the range of manufactured doors, market and retail space;
  • selection of a place for renting a trading platform;
  • choice of delivery method for doors and storage space;
  • calculation of material costs and a calendar plan of planned activities.

Having drawn up such a plan, you can assess your financial capabilities and the need to attract partners for its implementation.

Analysis of the range of manufactured doors, market and retail space

According to the enlarged classification, doors can be of three types:

  • input;
  • internal, or interior;
  • special.

Obviously, at the first stage of trading, you should choose the doors that are the simplest, cheapest and most in demand. For example, there are several interior doors for each front door, and special doors (non-standard for basements, attics and other non-residential premises) are often made to order. In this scenario, the choice falls on the doors, which are called interior doors.

Entrance doors are heavy, massive structures equipped with locks, bolts, and sometimes video surveillance equipment. Installing and transporting entrance doors is more difficult than interior doors, so they are being used in business development. You can add doors for bathrooms, toilets and kitchens to the initial assortment of your store.

As for elite products, competition in this area of ​​trade does not make sense. Buyers of such doors turn to building supermarkets, and small private stores are bypassed.

Thus, you should start by opening an interior door store. The study of the nomenclature (types), the market and trading floors should be carried out simultaneously. As a result of the analysis, a list of addresses of the largest door stores should be obtained. In addition to stores, it is desirable to obtain the addresses of factories located nearby for possible wholesale deliveries.

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Choosing a place to rent a trading platform

T
a marketplace for selling your own products is the next step in your business plan. To determine the expected rental costs, you should establish the minimum required area for your own door store. This area should accommodate from 10 to 20 showcase samples selected during the market analysis. For ease of demonstration during the sale, the doors are placed on special stands at right angles to the wall, which allows you to occupy a minimum of retail space. Wall length - from 2 meters.

In addition, it is necessary to create a minimal office interior: a table and chairs for the seller and buyers, a cash register and stationery. The presence of a laptop on the office table gives the store solidity. It is better if the trading floor is a walk-through, that is, in the common hall of the shopping center, where there is a constant flow of customers. A dedicated office will not attract the attention of a large number of people due to a small and uniform product range.

It is desirable to open a store in a shopping complex, where a constant flow of customers is ensured. It is very good if the shopping center chosen for renting an area for a door store will be of a construction profile. There is no need to be afraid of competition, since at the first stage minimum prices are set to attract buyers.

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Choice of door and storage room delivery method

For delivery of purchased doors, you can contact the transport company. At the beginning of trading activities, these will be single orders, in the future a long-term contract for the provision of transport services is concluded.

Warehouse space at the first stage of the store may not be needed. Ordered doors are delivered either from the factory or from the nearest construction trade center. Having your own warehouse will allow you to buy doors in small quantities at a wholesale price, but will require additional costs for renting a warehouse. Warehouse area for starters is sufficient 15-20 square meters. meters. To store the first batch of doors, you can use your own apartment (if the area allows). This guarantees fast delivery of orders, which is important for creating a positive reputation for a new store.

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Calculation of material costs and schedule of planned activities

Estimation of material costs is the main information on which they decide to open their own store. For simplicity and clarity of perception, the calculation and the calendar plan are combined in one table in the form below.

When filling in box (A), you should enter the smallest details of the activities that need to be undertaken in order to open a new store selling the intended sample doors. For example, in the sections for choosing a rental location and delivery methods, there may be such entries:

  • search for addresses and contacts;
  • negotiations with company representatives;
  • expert advice;
  • search for suppliers of office furniture and accessories.

The business plan may include a legal section, which outlines the costs of registering an LLC or sole proprietorship, consultations of lawyers and economists on taxation.

Column (A) should end with a section on "unforeseen costs", which is 10-20% of the sum of all previous costs. The more detailed column (A) is filled in, the more accurate the total amount of costs in column (B) will be.

Filling in column (C), we end up with duration, and column (D) is needed to enter the resulting plan into the current annual calendar, taking into account weekends, holidays and personal employment. After analyzing the table obtained and weighing their capabilities, they begin to implement the listed activities in order to open a door store.

In this material:

Doors have always been in demand among the population. Repair in an apartment or buying a new home is necessarily accompanied by updating the door panels. According to statistics, a Russian family changes interior doors every 5-7 years, and entrance doors every 7-10 years. Thus, the entrepreneur has no shortage of customers in a medium and large city. Own business in this direction will undoubtedly bring success. A competent and detailed business plan for a door store with calculations and analysis of the market situation will simplify organizational issues.

Business selling doors: relevance, prospects

An ordinary one-room apartment has 3-4 doors, depending on the layout (bath-toilet, main room and kitchen). At the same time, there are openings that lead to a balcony or vestibule.

The nine-story building with 4 entrances has 144 apartments, which is about 1,000 doors. It is easy to calculate how many units of goods are needed for a small yard of 4-5 houses.

The relevance of the door store does not need to be explained. Naturally, people do not need products every day, but the potential target audience of a business idea is all residents of the city, so there will always be demand. Even an ordinary store in a small neighborhood is enough to make a profit in the first month and recoup the investment in 6-8 months.

With a successful scenario, an entrepreneur can open a second and third store in other parts of the city, popularizing his company. With the optimal ratio of price and quality of goods, buyers will recommend the outlet to their friends and acquaintances, as well as share positive feedback online.

The business opens up promising prospects not only in terms of increasing retail outlets, but also allows you to open your own wholesale base. This option will increase profits due to increased turnover and will allow you to reduce the retail price below competitors, gradually conquering the entire target audience.

Which doors are profitable to sell?

The entrepreneur must determine the concept of the store on his own - whether the point will be designed for the average buyer or for more affluent citizens. Both options have their pros and cons.

Cheap and medium price segment:

  • demand for products;
  • increased turnover;
  • minimal risks associated with marriage;
  • wide CA.

Of the minuses, only the low quality of the doors can be noted, which affects the short service life and capricious storage conditions.

Expensive segment:

  • the profit of the store is the sum of the cost of copies sold, and is not based on a quantitative indicator;
  • the minimum number of marriages;
  • TA - people with incomes above average;
  • turnover can be no less than that of cheap products.

Cons - requires a more careful approach to choosing the location of the point.

The listed criteria apply to both entrance and interior doors. It is inappropriate to talk about which doors are more profitable to sell based on this parameter, because in 60% of cases people purchase complete sets. Moreover, the procedure takes place precisely on the basis of the selection of shades of interior doors to the entrance doors (metal sheets from the inside are often sheathed with PVC panels, so buyers try to select products in one tone).

Reference: the most profitable option is the sale of all models of doors, and if it is better to keep the inexpensive and middle segment in stock with a margin, then elite doors can be offered to customers on order.

Local market analysis: competition and risks

Analysis of competitors is carried out in the selected area within 2-3 quarters. In most cases, it does not make sense to be afraid or look for another place if 2-3 door stores are already open nearby. Such competition will only benefit, because people know that several points are concentrated in one place, which means there is a large selection of goods.

By organizing a business on the outskirts or in a place with an undeveloped infrastructure, the chances of success of the enterprise are zero.

Market analysis algorithm:

  1. Studying the general situation in the city, which concerns the door business - in any case, there will be a large number of entrepreneurs. It is only necessary to determine the largest and smallest concentration of retail outlets in the locality.
  2. Choosing an area for opening a store - the location must meet the usual business criteria (developed infrastructure, high traffic of people and densely populated area).
  3. Determination of the business concept of competitors - it is necessary to find out what products are presented by the "neighbors", the average price segment, the demand for goods and the demand for business in a particular place. It is likely that after receiving the data, the entrepreneur will change his mind about opening a point in the selected area.

Reference: knowing all the strengths and weaknesses of potential competitors, opening your own business is much easier than doing it "blindly".

  • lack of demand - typical for a situation where the location of the store is incorrectly chosen, the price tag is unreasonably high, the quality of the products does not satisfy the desires of customers;
  • a high percentage of defects - the problem is solved by returning products and changing the supplier;
  • long payback period - the indicator depends on the location and purchasing power of the population.

High competition is a serious risk when starting a door selling business. However, if you develop a clear business plan and follow its steps, you can avoid many unpleasant moments.

organizational plan

Company registration

When organizing your own business, an entrepreneur always has a choice - an individual entrepreneur or an LLC.

Working as a sole trader is good when there is only one or two stores. Pluses in a simple and inexpensive procedure for processing documents, simplified reporting, free circulation of working capital.

LLC is beneficial if there is a chain of stores or when opening a wholesale warehouse of doors. In this case, the company works with suppliers throughout Russia, makes payments by bank transfer and maintains general accounting, regardless of the number of branches.

Reference: the main differences between individual entrepreneurs and LLCs are the financial side. An individual entrepreneur has the right to withdraw funds from the store's cash desk at any time, as well as replenish it for any amount. The main thing is the correct filing of the income tax return. The founder of an LLC does not have the opportunity to use the finances on the account of a legal entity. This will require certain documents confirming the expenses.

The procedure for registering entrepreneurial activity in both cases is the same:

  1. Collection of documents - passport, TIN, application, receipt for payment of state duty (800 rubles for individual entrepreneurs and 4,000 rubles for LLC). A legal entity will need a decision to establish a company, personal data of all founders (if there are several), the company's charter and information about the authorized capital (the minimum threshold is 10 thousand rubles).
  2. Appeal to the Federal Tax Service - in parallel, the taxation system and OKVED codes are selected.
  3. Waiting for finished documentation.

The whole process takes no more than 10 days.

The taxation system is the optimal variant of the simplified tax system for individual entrepreneurs, and UTII for LLC.

OKVED codes:

  • 47.52.73 - sale of metal structures;
  • 47.59.4 - sale of wood products;
  • 53.20.31 - courier activities.

If the outlet sells additional products - street lamps, doorbells, etc. - the corresponding codes are indicated.

In addition, you need to go through a few more procedures:

  • conclusion of an agreement with the municipal service on garbage collection;
  • providing documentation for premises in the Ministry of Emergency Situations and obtaining permission to open a store. To do this, the point must comply with fire safety rules (availability of fire extinguishers in the specified number, fire evacuation plan, functioning emergency exit, effective ventilation);
  • providing documentation for the premises in the SES and obtaining permits (conditions - availability of communications, compliance of the premises with current sanitary standards).

All received documents, including employment contracts with employees and business registration, are stored at the point of sale in case of an audit by regulatory organizations.

Finding a premise for a door shop

The minimum area of ​​an outlet selling doors is 50 sq. m. However, first of all, you need to decide on the location. Primary requirements:

  • high permeability of people;
  • developed infrastructure;
  • finding nearby (preferably) a supermarket, a hardware store, a department with hardware;
  • visibility of the store from different viewing angles.

The premises can be rented in:

  • shopping centers;
  • ground floors of various buildings;
  • first floors of apartment buildings.

An important detail is that the entrance of the store should face the roadway.

In addition, you need to take care of the warehouse, because only samples that are sold in extreme cases (the last model in the collection, sale of goods) are exhibited in the outlet hall.

Any dry room with ventilation and heating is suitable for a warehouse. You can consider options for hangars and warehouses in the industrial zone of the city. The area of ​​the premises depends on the volume of production and turnover.

Purchase of equipment

The store will need:

  • staff furniture - tables, chairs, hangers;
  • office equipment - computer, laser MFO;
  • cash register;
  • cabinets;
  • shelves;
  • bedside tables;
  • inventory for utility room, meals.

In addition, it is necessary to purchase a metal profile and drywall for the construction of structures for display cases.

The warehouse will require a set of tools, materials for the restoration of doors (furniture markers, glue, edging, etc.). You also need a car to deliver products to addresses.

Staff

General staff:

  • 3 sales consultants who work together, but at the same time each has 2 days off a week to choose from;
  • 2 loaders;
  • 1 driver.

Requirements for personnel - decency, responsibility and diligence. Experience in the door industry is preferred but not required. Models of goods and subtleties of work are learned in the process.

Search for suppliers and assortment formation

Suppliers are easy to find. It is enough to spend 1-2 hours on the Internet and find several companies that are engaged in wholesale sales of doors or their production.

Reference: it is most advantageous to conclude an agreement on the supply of products with the manufacturer. In practice, this is not always possible due to the geographic location of the store.

An important condition when looking for a supplier is the availability of delivery and the possibility of returning defective products.

When planning a wide range, contracts are concluded with 2-3 suppliers at the same time. An example list of products is as follows:

  • laminated doors - a canvas covered with a film that imitates various shades (Italian and Milan walnut, wenge, bleached oak);
  • PVC film coating - the color range is about the same;
  • ecological and natural veneer - the canvas is covered with a thin cut of wood or high-quality artificial imitation;
  • metal doors of various formats and metal thicknesses.

Wooden doors in 90% of cases are a frame made of bars filled with corrugated cardboard or natural wood of inexpensive species. The main value in products lies in the appearance. Hence it is clear that canvases covered with natural veneer are valued more.

door store advertisement

The door store is more of a local business, so using TV and radio ads is not practical. It is better to use cheaper and more effective methods:

  • signboard - bright, attractive, glowing at night;
  • pavement signs with pointers to the location of the outlet;
  • billboards;
  • banners;
  • promoters;
  • advertising in urban Internet portals.

Your own website is an effective business promotion. People will evaluate all the products, see the characteristics and order the goods.

Financial calculations

Investment in the project

Investments at the start (in rubles):

  • 15,000 - registration of entrepreneurial activities and permits;
  • 50,000 - conclusion of a lease agreement with an advance payment;
  • 20,000 - warehouse rental;
  • 150,000 - repair work in the room;
  • 50,000 - purchase of equipment;
  • 400,000 - purchase of a used Gazelle for the delivery of goods;
  • 300,000 - spending on the first batch of products.

Result: 985,000 rubles.

Current expenses

Every month, the entrepreneur spends on:

  • 150,000 - wages;
  • 20,000 - fuel and lubricants and car maintenance;
  • 10,000 - utilities.

Result: 180,000 rubles.

Income and expected profit, profitability assessment

The store's income depends on many parameters, ranging from the chosen location to seasonality (in winter, people are less likely to make repairs).

On average, a door store sells goods worth 400,000 rubles per month.

Net income - 400,000 minus 180,000, which is 220,000 rubles. Taxes and unforeseen expenses are deducted from here, and the floating activity of buyers is also taken into account, so the net profit will be 90-120 thousand rubles per month.

Profitability is calculated by the formula:

the ratio of net income to gross, multiplied by 100%.

R=90,000/400,000*100=23%.

A very good indicator for an average store with an area of ​​​​50 square meters. m. Payback of the project - 10 months.

When planning to open a door store, you should always be guided by a business plan. Step-by-step instructions will help to avoid many untidy moments, and will also contribute to the faster development of the case.

This article is useful primarily for those who have a traditional business of entrance and interior doors. A person who came to the salon to pick up doors, in 80% of cases does not know what doors he wants. The task of the seller is to find out where the door leaf is bought (house or apartment), which rooms, what style does the buyer prefer? Lastly, how much is a buyer willing to pay for one painting?

What are the customers in door stores?

"Ignorant" Clients

As statistics show, only 15% of buyers buy immediately, without hesitation and without listening to the recommendations of the seller. The self-conceit of such people is great and the point of view is correct, they know a lot about everything. Selling doors to them, you only need to place an order. Next comes the category of "dunno" buyers (there are many of them), such people do not know much about doors and they need your help if you give them the right recommendations, they are happy in their choice and in the future advise the salon to relatives, friends and friends of friends.


Client "grouche"

Still come across grumblers and inadequate. Grumblers are unhappy, they express dissatisfaction about this (the price is not clear or the font is not right, or expensive - cheap, there is a strange smell of wood in the cabin and much more). Grumps require a separate approach, these people are deprived of attention, and you need to win over such people - this is sometimes asking questions and assenting, and most importantly, listening. I can assure you, you will get a devoted client. Just like the "dunno", he advises you to everyone he knows.


Client "inadequate"

The list ends with the category - inadequate. Such people are extremely rare, but if they meet, they are remembered for sure. These people are rude and noisy, often shouting obscene phrases. It is difficult to work with such people, but it is possible. As practice shows, these people are annoyed by external factors at the time of arrival to the salon. Behave calmly and confidently with such people, try to make contact with them, usually they themselves ask what's what. If you manage to locate such a client, count on commissions. Such customers make expensive purchases.

Rules for the sale of interior doors

Now consider the algorithms for selling entrance and interior doors:

1. We meet the client standing and with a smile (this is inviting).
2. With a gesture of the hand, we invite the buyer to go into the hall, get acquainted with the goods.
3. Keep a distance of 1.5 - 3 meters.
4. To start a dialogue with the buyer, we are not loud, but so that he hears, we characterize the door (to which he paid attention, not a lot, a couple of phrases).
5. Find out where the buyer chooses the door (house or apartment).
6. From memory, we ask the client to describe the interior where the door is being bought.
7. We ask which doors he wants, with or without glass, with veneer or laminated. We identify buyer priorities.
8. Comparing the above, we select 2, maximum 3 canvases for the client.
9. We lead the client to the door that suits the requirements and ask if they like it?
10. If the answer is positive, connect the eloquence and give a full description of this canvas.

The business of selling doors has always had prospects, because doors are needed by everyone and always, both when buying a new apartment or house, and in case of repair. Despite the high level of competition in this area, it is possible to take your place in the market, however, subject to the development of the correct project development strategy. How to create a profitable business from scratch, the door store business plan, an example of which we offer in this article, will tell you.

Project Summary

Doors in any city will have a fairly high demand. We are opening a door store in a medium-sized city (about 500 thousand inhabitants). Buying doors is not an impulsive product, almost always buyers, before buying, study its characteristics and will come to any part of the city for a really high-quality thing. Therefore, there is no need to rent an expensive area in the center. We will rent non-residential premises in a separate building in a residential area near other shops for various purposes for a relatively low fee.

The main assortment of the store:

  • Interior doors (laminated, wooden, eco-veneer, PVC).
  • Accessories for doors.
  • Door installation services.
  • Delivery of doors to the house.

Delivery of doors is carried out during the day, paid according to the approved tariffs.

The main competitors in the sale of interior doors are similar retail outlets, hardware stores and building hypermarkets. You can fight them only with an individual approach to each customer, a pleasant price and a rich assortment of high-quality doors.

The main target buyers are married couples from 25 to 60 years old (over 80%), and 20% of buyers are independent buyers of both sexes of the same age.

Business risks:

In order to minimize costs and gain future profitability, it is necessary to carefully analyze each of the existing risks.

registration

To open a door store, you must register with the tax office. We choose the form of activity of the IP, because. the procedure for registering and conducting activities is much simpler and cheaper. During the registration process, you must specify the OKVED code of the selected activity, we indicate the codes:

  • 47.52.73 "Retail sale of metal and non-metal structures in specialized stores."
  • 47.59.4 "Retail sale of wood products in specialized stores".
  • 53.20.31 "Courier delivery activities by various modes of transport."

In addition, to start the operation of the store, you must obtain permission from the fire department to ensure that the premises meet the requirements.

We will need no more than 10 thousand rubles for registration and permits.

Room search

We will open a door store in a rented premises with a total area of ​​at least 30 sq. m. In the trading floor it will be necessary to install stands with 20 models of doors that will open, and this requires additional space.

The location in this case is unprincipled. We are considering opening a store in a residential area of ​​the city. The store will be located on the 1st floor of an apartment building next to hardware and plumbing stores.

Rent 30 sq. m in a residential area of ​​a medium-sized city in Russia will cost us 15 thousand rubles. Indoors, it will be necessary to make a small cosmetic repair: painting the walls, installing floor coverings. It will take 15 thousand rubles for repairs.

We rent premises for a long time, signing an agreement with the landlord. We pay for 2 months.

When choosing a room, we pay attention to the availability of documents of ownership, the absence of utility debts, the presence of a heating and ventilation system and serviceable wiring. In addition, the store will need to install general lighting in the form of spotlights around the entire perimeter of the ceiling. The cost of fixtures with installation will be 5 thousand rubles.

Thus, 50 thousand rubles must be spent on 2-month rent, repairs and lighting. From the second month, you will have to pay 15 thousand rubles for rent and about 5 thousand rubles for utility bills.

Purchase of equipment

The store will require commercial equipment, appliances and some furniture for employees. Estimated equipment in the table:

Investments in opening a store and purchasing equipment are relatively small. The advantage is that in the first months there is no need to purchase doors, door samples and manufacturers' catalogs will suffice. Having tracked the demand, you can rent a warehouse in a suitable place and purchase the most common door models to speed up the replenishment of the assortment and protect against a sudden increase in the cost of goods.

Considering the fact that the store will deliver doors to customers, it is necessary to purchase a car if the owner does not have one. A used GAZelle van is purchased for 300 thousand rubles.

Staff

The store needs workers who can sell goods, advise customers, deliver and install doors. In the first months, the owner himself will trade and advise. Estimated salary:

Administrative functions, work with suppliers, advertising and accounting will be the responsibility of the store owner. He will replace the sales assistant on the weekends so that the store can work daily. Over time, it is planned to hire a second salesperson and work in shifts.

Marketing and Advertising

To open a store selling doors, you need to brand the outer part by installing a large sign. In addition, information flyers and posters are planned to be used in the first month of the store's operation. Flyers will be distributed to mailboxes of residents of a residential area within a radius of 2-3 km from the store and in places where the target audience is concentrated: at public transport stops, not far from the store itself and neighboring building materials stores.

Since we work not only for this sleeping area, we need advertising on the Internet, on forums, in social networks. Advertisements are placed on paid and free bulletin boards. A good effect is also expected from indoor or outdoor advertising on public transport.

Every month you will have to spend about 20 thousand rubles on flyers and advertising on the Internet.

Expenses and income

For full-fledged analytics, we will draw up a cost estimate, a table of estimated profits, which we strive for at the initial stage of opening a store, and calculate the payback and profitability of the project.

Starting costs

It is planned to allocate 679,000 rubles for the launch of the business.

Monthly expenses

Income

In the first 2 months, you should not expect active sales. The period of attracting customers can be delayed for 3-4 months. Only from the 3rd month we expect an active influx of buyers. The sales plan for the first months is expected to be about 15 doors, then it will be increased to 45-60. After the first year of operation, it is planned to sell at least 100 doors per month.

Average check:

It is planned to implement at least 15 doors + fittings. The markup on the goods will be 150%.

On average, the sales volume in the first months is planned at the level of 100,000 rubles.

Home delivery of the door will cost at least 500 rubles. for the first 5 km, each subsequent - +50 rubles.

95% of door purchases require home delivery, so at least 13 doors will be delivered to customers. This is at least 15 thousand rubles + rise to the floor.

Installation of doors costs from 1000 rubles. for 1 door. Accordingly, 13 out of 15 doors, for sure, will need to be installed, this is another +13 thousand rubles.

In total, we expect an income of 128,000 rubles per month.

Let's calculate the difference between income and expenses to calculate the tax:

128 000 – 78 000 = 50 000.

We calculate the tax payment:

50,000 - 7,500 = 42,500 rubles per month.

Let's calculate the profitability:

(42,500 / 78,000) x 100 = 54.48%.

The profitability indicator for the starting period of the door shop is considered acceptable. Within 7-10 months it is planned to increase it to 100% by increasing the number of buyers.

Now we calculate the return on investment per store:

679,000 / 42,500 = 15.9 months. Note that this is a payback according to a pessimistic sales forecast. If the store grows at the expected pace, the payback will come in less than a year.

Eventually

Our door store business plan with calculations showed that it can be opened in a medium and large city in the country. However, a lot of competition may not give the opportunity to develop and consistently earn. Therefore, it is necessary to spend the advertising budget monthly and analyze the main competitors at least 2-3 times a month.

As soon as the investment pays off and there is a steady increase in active buyers, we will create a landing page to attract more buyers throughout the city. It is also possible to sell doors online with home delivery, the service will increase the number of buyers and, accordingly, the level of income. Next year it is planned to open a similar store of doors and accessories in another residential area of ​​the city, we will work according to a similar development scheme. Be sure to rent a warehouse for the purchase of doors that are most often bought, this will protect us from jumps in door prices and help set the pricing policy of the store.